The French Barber Club is a Parisian-style barbershop with three locations in Poland. When we started working together, their Instagram had 1,200 followers. Posts appeared irregularly — once a week, sometimes less.
12 months later: 4,700 followers, +847% engagement, 0 hours per week spent creating content.
Here’s how we did it.
Starting point — April 2025
- 1,200 Instagram followers
- 3-4 posts per month (irregularly)
- Average engagement rate: 1.8%
- No Stories or Reels in the strategy
- Time spent on social media: 6-8 hours per week
💬 “I knew Instagram was important for the salon, but I simply didn’t have time. Every post took 45 minutes — photo, editing, caption, hashtags. I did it at night, exhausted.” — Maxime, TFBC owner
Our diagnosis — 3 main problems
- Irregularity: Instagram’s algorithm penalizes accounts that post sporadically.
- Lack of format diversity: only feed posts. Reels, Stories and carousels get 3-5× more organic reach.
- Generic captions: ‘Come visit us!’ doesn’t generate engagement. No storytelling, no call-to-action.
Solution — Make.com + Claude AI + Meta Graph API workflow
- Tone of voice onboarding: 90-min session with Maxime — defining TFBC brand DNA (Parisian elegance, craftsmanship, exclusivity without ostentation)
- Photo bank: one monthly professional shoot (4h) provides 40-50 photos for the entire month
- Editorial calendar in Sheets: Maxime enters 30 briefings per month (5 min/day)
- Claude AI generates: 150-200 word caption in Polish and English, 5 hashtags, Stories variant
- Make.com publishes: automatically at 11am and 6pm — best times for the barbershop sector
- Monitoring: weekly Sheets report with reach, engagement and account growth
Results after 12 months
- 📈 Followers: 1,200 → 4,700 (+292%)
- ❤️ Engagement: 1.8% → 7.1% (+294%)
- 👁️ Monthly reach: 4,000 → 38,000 (+850%)
- 📅 Frequency: 4 posts/month → 30 posts/month
- ⏱️ Maxime’s time: 6-8h/week → 20 min/week
- 💰 Online bookings: +65%
Want these results for your business?
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