Make.com (formerly Integromat) is the go-to tool for marketing automation. In 2026, thousands of businesses use it to automatically publish on Instagram, LinkedIn, and Facebook — with zero daily manual work.
Why Make.com over Zapier?
Make.com offers a visual interface and operation-based pricing — far cheaper than Zapier at scale. For an agency with 10 clients posting 3 times per day, the monthly cost difference can reach 80%.
The 3 Essential Scenarios
1. Auto-publish from Google Sheets
Most popular: prepare your editorial calendar in Sheets, Make.com auto-publishes each post at the scheduled time. Trigger: new row. Actions: Canva API visual, publish to Instagram + LinkedIn.
2. Automatic content repurposing
A WordPress article automatically triggers creation of a LinkedIn carousel, Instagram visual, and Facebook post — reformatted by AI for each platform.
3. Automated comment responses
Make.com monitors Instagram comments and generates personalized AI replies — published automatically when sentiment score exceeds 0.9.
Known Limitations
- Instagram API doesn’t support direct Reels publishing via Make.com
- LinkedIn limits to 3 automated posts/day via API
- TikTok enforces strict automation restrictions
Request a free demo of our Make.com workflows.