You run a marketing agency. Your clients are increasingly asking for social media management. Instagram, LinkedIn, engaging content, posts that sell.
The problem? Hiring a good community manager costs €1,500–3,000/month gross. A freelancer? €1,000–2,000. And you still need to supervise and revise.
White-label AI is a third option that most agencies don’t know about yet. And that’s exactly what gives you a competitive edge.
What is white-label in social media automation?
White-label means you use a third party’s technical infrastructure — and resell it under your own brand. Your client sees your logo, your report, your company name. They have no idea that Make.com, Claude AI and Meta Graph API are running underneath.
The white-label math
Concrete example with 8 social media clients:
- Client price: €1,200/month × 8 = €9,600 revenue
- White-label cost: €90/client × 8 = €720 cost
- Your time: ~2h/client/month for strategy and brief = 16h total
- Margin: €8,880 per month for 16 hours of work
📊 Comparison: with a salaried community manager (€2,500 gross), you need at least 4-5 clients to break even. With white-label, you’re profitable from the very first client.
How to start selling white-label? 5 steps
- Choose a niche: better to manage 10 restaurants than mix industries.
- Prepare your offer: 3 packages (Starter/Pro/Premium). Don’t mention the tools.
- Run a pilot with 1-2 clients: 30 days free to collect results and testimonials.
- Show the numbers: followers, reach, engagement — clients buy ROI, not posts.
- Scale: each new client = ~15 minutes of configuration. The rest runs automatically.
Want to become a Kontenti white-label partner?
Explore the White-Label offer