Kontenti Growth Charter
Our commitment to you — what we deliver, when, and how we measure success.
No marketing fluff. Just facts.
📋 What Is the Growth Charter?
The Growth Charter is a document we sign together at the start of our collaboration. It contains our mutual commitments, a realistic timeline of results, and clear rules for measuring success.
Why does this matter? Because 71% of businesses quit their social media agency before seeing results — due to unrealistic expectations, not bad work. This charter solves that.
📅 Realistic Results Timeline
| Period | What we do | What NOT to expect | What you’ll see |
|---|---|---|---|
| Month 1 Foundations | 48h onboarding · profile optimization · first posts & Stories · brand voice calibration | New clients from social media | Professional profile · visual consistency · the algorithm starts to “know” you |
| Months 2–3 Signals | Regular posts + Stories · format testing · first Reels · analyzing what works | A follower explosion | +20–80 local followers · growing reach · first comments from prospects |
| Months 4–6 Traction | Doubling down on what works · Stories with CTAs · conversion-focused posts | Hundreds of new clients per month | First clients from Instagram · more inquiries · measurable website traffic |
| Month 6+ ROI | Conversion optimization · seasonal strategy · paid boost tests | — | Measurable ROI in PLN · regular client inflow from social media |
✅ Our Commitments (Kontenti)
- Account live within 48 hours of signing
- Minimum 1 post/day + 1 Story/day on Instagram
- Every post sent to you for approval before publishing
- Monthly business-language report — results in PLN, not likes
- Response to your messages within 24 hours (business days)
- If Meta suspends your account — we handle it at no extra charge
- We use your photos and your voice — no generic stock content
🤝 Your Commitments (Client)
- You provide 3–5 photos per month (smartphone is fine — we have a guide)
- You approve posts within 48 hours (no reply = we publish)
- You inform us of promos, events and offer changes 1 week in advance
- Minimum 3 months of collaboration — the algorithm needs time
📊 How We Measure Success
We don’t track likes. We measure business results:
| Metric | How we measure | Target (6 months) |
|---|---|---|
| New clients via social media | Monthly survey “How did you hear about us?” | Min. 2–5/month |
| Local reach | IG Insights · 20km radius around your location | +300% vs start |
| Website traffic from IG | Google Analytics · UTM link in bio | +150% vs start |
| Inquiries/bookings | Form + phone + DM | Measurable increase |
| Engagement rate | % of followers interacting with posts | Min. 3% (industry avg: 1.2%) |
❓ Charter FAQs
What if results are below expectations at month 3?
We organize a free strategy session and adjust the plan. We never leave a client without an explanation.
Can I stop before 3 months?
Yes, but you lose the time the algorithm needs. If you have serious concerns after month 1 — let’s talk. A partial refund is possible in exceptional circumstances.
What does the monthly report look like?
1-page PDF, sent automatically on the 1st of each month. Contains: reach, new local followers, top 3 posts, estimated ROI. No marketing jargon.
What if I don’t provide photos?
We work with what we have — stock photos with your branding. But real photos work 3× better. That’s why the Growth plan includes a monthly photo session (30 min).
Ready for real growth?
Sign the Charter and we’ll be live within 48 hours.
See pricing